06
May
13

Lil Wayne Looses Mountain Dew Deal due to Emmett Till Lyric


Once again another rapper has lost an endorsement due to his irresponsible and inconsiderate lyrics.

Lil Wayne has been dropped by Mountain Dew/PepsiCo over what the company calls an “offensive reference to a revered civil rights icon” — 14-year-old Emmett Till, who was killed nearly 60 years ago.

The rap superstar, featured in the song “Karate Chop” by Future, says: “Beat that p—- up like Emmett Till.”

A Mountain Dew spokesman told CNN, “We do not plan any additional work with Lil Wayne moving forward. His offensive reference to a revered civil rights icon does not reflect the values of our brand.”

The Till family was not available for comment, however did recently mention that they didn’t take a statement issues by Wayne as an apology.

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