12
Jun
09

jay-z comments on new album and auto tune craze


jay-z_9646

Jay-Z recently called in to Philadelphia’s Power 99 and spoke on his new album Blueprint 3 and Death of Auto Tune.

After calling the excessive use of Auto-tune a “gimmick,” Hova used the example of a fast food restaurant commercial to prove his point. “There was a Wendy’s commercial where they were playing around and some singers were singing in Auto-Tune. That’s the day you know you gotta get rid of it…Like Wendy’s? Come on man.”

Continuing, he stated, “You need to have some type of talent for making music. If it’s just a gimmick then you’re doing music a disservice. I love music. This is the thing that saved me, so I feel like I have to protect it.”

He also reasoned why he has remained relevant for longer than a decade saying, “I don’t chase new generations or things like that. What is consistent in my music is truth. It’s emotion and a truth in my music, and that’s why I’ve been able to have 11 albums.” Adding Jay, “People should follow a point of view and not an age. A point a view is ageless and timeless.”                             

When you dialed into an age group, that’s when you’re only around for two years.”

Jay-Z also commented on why he decided to release his upcoming Blueprint 3 on the controversial date of September 11.

“[The Blueprint] came out the same day as the tragedy, so I wanted to bring it full circle. I want to do some charity concerts and give all the benefits to the families and the fire department.”

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